There is a lot more to effective E-Mail marketing than sending the right copy to your full list once a week or once a month. Unfortunately, for many this is the core of their email campaign. Doing only this is a recipe for failure.

To be effective over an extended period of time, you must treat your communications with your list as a conversation. You must seek to understand the people within your list, and get each person the message that they need and none of the ones they don't.

Fact: People don't opt out of lists because they get too many messages, they opt out of lists because they get the wrong messages.

Our proprietary technology allows you to measure individual responses to each email you send through ten different data points. For every 10,000 emails you send, we collect 100,000 bits of data which, through our proprietary algorithms, we use to construct individual profiles of the individuals within your lists.

What you will discover is that within your lists you will find evangelists who promote your products but rarely buy as well as prolific buyers who rarely talk to others about your product. The message that works for one is often wrong for the other. Recognizing this and getting the right message to the right person is good for your business and your clients, customers, and list members.

Find out how Novisi's iSpelunker can help you. Call us at 610-297-4217